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Digital Marketing Tips for Brand Builders

Nearly every major brand has multiple social media accounts, a YouTube presence, and even a place to call home on Pinterest. In a recent post, “15 Brands Rocking Tumblr,” for example, Mashable singles...

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Industry Thought Leader Says Attribution Is Chief Concern for DR Marketers

What are the business concerns keeping today’s direct response marketers up at night? ER Online is reaching out to industry thought leaders for answers. This month, we go one-on-one with Jeff Campbell,...

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Clash of the Marketing Titans

Walmart has announced that this summer it will start testing an unlimited free shipping service that will bring online goods to its customers for just $50 a year—half the cost of Amazon Prime. It’s big...

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DR Marketer Believes Video Marketing Has the Most Growth Potential

What are the business concerns keeping today’s direct response marketers up at night? ER Online is reaching out to industry thought leaders for answers. This month, we go one-on-one with Katie...

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